Bing is making BIG inroads in both paid and organic search. Why? Because Bing is the default search engine on all Windows 10 computers.
Bing is the search engine that Siri uses and Microsoft's own Cortana. Bing also powers Amazon’s Alexa. All these devices now use Bing
as their default.
Cheaper Clicks Than Google AdWords™
By the end of the year in Australia Bing should be around 14% of all searches. This makes it an attractive option for “low cost” Pay Per
Click advertising. The chart included in the video showed saving of 1/3rd to 1/10th the price of a Google AdWords click costs.
the time to experiment and test using Bing Ads